Poppi (Austin, TX), manufacturer of the popular eponymous prebiotic soda, announced its sponsorship with the Los Angeles Lakers. This marks the first professional sports collaboration for Poppi.
As the official soda of the Lakers, Poppi aims to introduce a new type of soda to the next generation and re-enhance the sports experience with a better-for-you soda, the company said.
“We’re so excited to be the official soda of the Lakers! To be involved with such an iconic team is a dream come true. We have a lot of surprises up our sleeves for our Poppi community, and we can’t wait to meet Lakers fans in person,” said Poppi Co-founder Allison Ellsworth. “We’re ready to celebrate this collaboration on and off the courts.”
According to Poppi, fans will see the collaboration come to life both on and off the court including virtual signage during select broadcasts, integration into theme nights at Lakers home games and co-branded social features. Additionally, Poppi will be available at the UCLA Health Training Center.
“Los Angeles and Lakers basketball offers the perfect backdrop for Poppi’s beloved soda,” said Tim Harris, COO and president, business operations for the Lakers. “Innovating and delivering outstanding experiences is what we do at the Los Angeles Lakers. We always find new ways to authentically connect with fans and couldn’t be more excited to bring Poppi to Lakers nation.”
For more information, visit www.drinkpoppi.com.