It’s Christmas! And Matt, Head of Comms & Digital Engagement at Kids Matter, is excited – for many reasons!
I’m excited for this Christmas. As a dad of three young boys, there is lots of enthusiasm in our house. My wife and I try to make as much of advent as we can, otherwise we find it’s a big build up to a couple of days of fun and then before you know it, it’s all over and things settle back down to some kind of normal. We want it to last longer!
However, this year, I’m not just excited about what’s happening at home. At Kids Matter, we are running our first ever Christmas Appeal – and that’s exciting! You might think, ‘Oh no, not another appeal coming through the door, or in my inbox’ but hang on, bear with me…
At Kids Matter, we are all about seeing long-term change. Change that lasts generations. And at a time of year where many, like me, are getting excited and have much to look forward to, many others are facing a reality and a future that looks a lot different. This Christmas, we’ve got an opportunity to do something about it. And that’s what is exciting me.
So keep an eye out over the coming days and when you do see the appeal, I ask that you don’t ignore it, but that perhaps you feel excited, like I am, about the difference we can make, and respond.